Today:- May – BABA Ramdev-led fast moving consumer goods company (FMCG) Patanjali is looking at doubling its sales to over Rs 20,000 crore during 2017-18 as it plans to increase its production capacity and enhance the distribution network to 12,000 stores nationwide. The Haridwar-based firm had posted a turnover of Rs 10,561 crore in 2016-17. We would grow more than double this year. By the next year, Patanjail would the lead market leader and in most of the product categories, it would be number one, “yoga guru Ramdev Said.
Our profit is growing at the rate of 100 percent every year. The company is in the process of setting up mega production units at several places, including Noida, Nagpur, and indore , which would take its production capacity to Rs 60,000 crore , form the exiting Rs 35,000 crore, “ he said.
Our Noida facility would have a production capacity of Rs 20,000 crore, Nagpur Rs 15,000-20,000 crore and Indore Rs 5,000 crore, “he added.
The Company is also strengthening its distribution network to reach out to more consumers. We would double our distributors’ network to 12,000, from the present 6,000 Ramdev said.
According to the company, it now has a 15 per cent market share in shampoo, 14 percent in face wash, 35 per cent in dishwasher and 50 percent in honey.
Patanjali CEO Acharya Balkrishana said the company is lining up Rs 5,000 crore to set up five manufacturing facilities across the country. In 2016-17, Patanjali Ayurved contributed Rs 9,634 crore to its turnover while Divya Pharmacy that manufactures ayurvedic medicine had clocked Rs 870 croe sales. During the fiscal, Patanjai ghee had a business of Rs 1,467 crore and oral care brand Dant Kanti Rs 940 crore.
The kacchi ghani mustard oil sales are around Rs 522 croe and are expected to go up to Rs 1,000 crore, Ramdev added. He rubbished criticism that the company outsources manufacturing. Ninety-nine percent of our products are manufactured in –house. People try to spread rum ours about Ptanajali We have production capacity of around Rs 35,000 croer, “ Ramdev added.