Home Entertainment Amitabh Bachchan and DD Kisan Ad controvercy

Amitabh Bachchan and DD Kisan Ad controvercy

New delhi : After reports emerged that Amitabh Bachchan was roped in by Doordarshan (DD) Kisan for Rs 6.31 crore to endorse the channel, the Information and Broadcasting ministry has sought a report from Prasar Bharati to clear the confusion over the issue of payments to the star. Sources said The ministry wants to know, the process through which the decision was taken and whether due diligence was done. Prasar Bharati sources, when asked about the ministry decision to seek a report, however, said that a report may be sent to the Board of the public broadcaster first which would then take a call on the future course to be adopted. Sources said that Additional Secretary in the Ministry J S Mathur, who is a member of the Prasar Bharati Board, in an email to CEO Jawhar Sircar raised questions about the processes followed. Mathur has written that “bypassing the (Internal Finance Division(IFD) of Prasar Bharati, the contracted amount of Rs 8 plus crore has been reportedly released to the Ad agency through some procedure without requisite approvals at Prasar Bharati level.” Mathur emphasised that no contract proposal for publicity of DD Kisan channel with the said advertising firm was discussed or approved at the Prasar Bharati board meeting.
By: Teennews1 Network Team

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