Home NEW TREND Launch of the AdhaFULL initiative by UNICEF and BBC Media Action India

Launch of the AdhaFULL initiative by UNICEF and BBC Media Action India

Today:- New Delhi:- Oct – UNICEF India and BBC Media Action India today launched a ‘coming of age’ action drama series for social change, Adha FULL. The launch was graced by Dr. A Surya Prakash, Hon’ble Chairman, Prasar Bharati, Mr. Louis-Georges Arsenault, UNICEF India Representative, Ms Supriya Sahu, Director General Doorarshan, Ms. Priyanka Dutt, Country Director, BBC Media Action, officials from the Government of India, senior members from the media, civil society partners and adolescents themselves.

On this occasion of launching AdhaFull serial, the actors of the serial presented a very powerful live performance highlighting the theme, characters and delicate punch line of the coming serial.The audiences appreciated the act and gave a round of applause for all the actors as well as the very promising promos of some episodes.

The half-hour-long episodes of AdhaFULL, will be telecast on Doordarshan National on Friday, Saturday and Sunday every week between 7.30-8pm staring October 21, 2016. “Doordarshan has largest reach in India.

AdhaFULL, a 78 episode TV Series, has been conceptualized by BBC by Media Action, and developed in partnership with UNICEF. AdhaFULL follows there adolescents-Kitty (16), Tara (11) and Adak (15), who form the AdhaFULL gang, as they solve a new case each week. The mysteries are intertwined with their journey of growing up in a small town. Issues such as under-age marriage, nutrition, stereotyping of girls and boys, continuing education, peer pressure, school drop-outs and exam blues and gender-based violence are creatively depicted in the narrative.

Speaking on the occasion, Mr. Louis-Georges Arsenault, UNICEF India Representative, said, “India is home to 243 million adolescents. This series portrays adolescents who stand up for their rights. Through a mix of social drama, action, energy, fun, humour and emotions, this edutainment package discusses existing social norms and showcases transformation from a culture of silence to culture of change and freedom”

“We are happy to be the first channel to broadcast a dedicated programme for adolescents, engaging them so that they can reach their full potential”, said Dr. A Surya Prakash, Hon’ble Chairman, Prasar Bharati, while addressing the gathering.

Ms. Supriya Sahu, Director General, Doordarshan highlighted that as a Public Service Broadcaster, DD has always strived to reach out to its viewers through meaningful and impactful programming. Telecast of AdhaFULL on DD is the fulfillment of its commitment.

AdhaFULL, the Hinglish name of the series, reflects the hybrid nature of both a society in transition and adolescence. The AdhaFULL gang episodes swing between its rural avatar of the past and its present small town persona with urban trappings.

The action-packed series is being produced by Sunshine Productions, complete with pyrotechnics, chases, stunts, stylized lighting and filing, original sound tracks to accentuate drama and suspense. The television series will be supported by a 78-episode-long radio show called full on Nikki, as well as a mobile game, an inter-personal toolkit, graphic novels and DVD omnibuses.
By Teennews1 Network Team

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