Patanjali Ayurved goes digital

Patanjali Ayurved goes digital


Today:- Aug – Baba Ramdev’s FMCG major storms the social media with it’s aggressive digital marketing campaign. In this attempt to reap the benefits of advertising in the digital media Patanjali announced it’s collaboration with social media and technology giants such as facebook and google. The company has already strengthened it’s online presence in India, through its campaigning and promotional activities on Facebook and YouTube.
In a move to appeal to the southern states, Patanjali, along with Google and Facebook localized its advertising campaign by introducing narratives in the local languages for Andhra Pradesh, Kerala, Tamil Nadu, Karnataka and Telangana.
This campaign well received on Facebook, with over 80 percent response registered from the youth concentrated in Karnataka, Orissa and Punjab, which was possible due to the promotional campaigns and live interactions held by the company.
Patanjali is also campaigning online for a boycott of foreign products, in lieu of the “Go Swadeshi” movement initiated by Baba Ramdev.
“We began in February and the response has been far more than our expectations,” said a senior official at Patanjali, requesting anonymity. “Within five months, Patanjali has become the most popular FMCG brand and the fifth most sought after brand online.”
By Teennews1 News Desk


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