Zee TV lays the foundation for an aspirational and progressive future

Zee TV lays the foundation for an aspirational and progressive future

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Today:- dec – 2017 has been a glorious year for Indian television; the Hindi General Entertainment space has grown leaps and bounds on the back of interesting concepts and engaging storylines. Zee TV, a pioneer in storytelling presented a spectrum of new shows that tugged at everyone’s heartstrings. The year saw viewers completely take control of the kind of content they wanted to watch and where they wanted to watch it. Taking cognizance of this emerging mindset of its audiences, Zee TV freshly articulated its philosophy – Aaj Likhenge Kal, reflective of a more action-oriented, proactive approach of the masses towards shaping their own future by breaking stereotypes, self-imposed shackles and acting on their strengths today. The content offerings, keeping in sync with the philosophy, have been future-ready and encouraging progressive thought.

Here’s a look back into some truly engaging moments from 2017 which cemented Zee TV’s position as an intrinsic member of the great Indian middle class.

Sealed with viewers’ stamp of approval

February 2017 saw the return of Zee TV’s cult singing reality show Sa Re Ga Ma Pa Li’l Champs. Ruling hearts and spreading happiness with soulful music, the show featured spirited and super-talented kids who charmed viewers and took them on a melodious journey like never before. Mentored by the show’s judges Himesh Reshammiya, Javed Ali and Neha Kakkar and the 30-member jury of music experts, the young singing talent soon became everyone’s favourites. While there have been many reality shows with similar or overlapping concepts, it was the grade of talent that set a differentiator for Sa Re Ga Ma Pa Li’l Champs. The show launched as the No.1 non-fiction show in its opening week and maintained a No. 1 position in the weekend 9 PM slot. The finale of this longest-running 9-month long season, which saw many format innovations including the introduction of challengers, was the highest rated grand finale of a non-fiction show clocking in 12131 impressions (‘000s) in HSM. While Zee TV’s marquee show Kumkum Bhagya maintained its top position and rapidly approached its 1000 episode milestone, Zee TV surprised the audience with its spin-off, Kundali Bhagya earlier this year. The show narrates the story of Pragya’s two sisters – Preeta and Shrishti – and their attempts to reunite with their mother, Sarla. Within a week of the show’s launch, Kundali Bhagya proved to be a roaring success and has maintained its leadership position ever since. Zindagi Ki Mehek, story of a talented cook, Mehek, also ruled audience’s hearts and continued to be everyone’s favourite.

Love won against all odds

Zee TV kick-started the year with the launch of its fiction offering Woh Apna Sa which questioned prevalent mindsets, pre-conceived notions and generalizations that surround love, marriage and the quest of finding one’s soulmate. The show, with its unique concept, featuring Sudip Sahir (Aditya), Disha Parmar (Jhanvi), and Riddhi Dogra (subsequently replaced by Manasi Salvi, as Nisha) took a generation leap where Nisha’s evil intentions led to Aditya and Jhanvi’s untimely death, only for them to reborn as Arjun and Jiah.

Presenting a modern-day interpretation of the classic Vishwamitra-Menaka love story, Zee TV launched Piyaa Albela, in March 2017, in association with Sooraj Barjatya’s Rajshri Productions. The show featured a contemporary love story where parents of a reclusive, spiritual and lost-in-his-own-world Naren (Akshay Mhatre) contractually sign a lively, practical, sociable young girl Pooja (Sheen Das) to befriend their son and get him on to the right track. As the show progressed, it took a year’s leap adding more twists to Naren and Pooja’s story.

Furthering its fiction line-up, Zee TV launched a twisted love story, Aisi Deewangi.. Dekhi Nahi Kahi in May 2017. An action-packed love story between two young passionate souls, Tejaswini (Jyoti Sharma) and Prem (Pranav Misshra). Since its launch, the story has seen the two characters turn a new leaf with Tejaswini and Prem’s wedding and its subsequent twists and turns.

Giving a desi spin to the classic tale of ‘Beauty and the Beast’, Zee TV fortified its prime-time band with Jeet Gayi Toh Piyaa Morre in August. A story of a young girl named Devi (Yesha Rughani), trapped in a loveless marriage to a mean, egoistic husband, Adhiraj (Krip Kapur Suri), the show focuses on her grit and resolve to wage a war against destiny and transform her fate, making him the husband of her dreams.

Strengthening the channel’s relationship with viewers, Zee TV launched Dil Dhoondta Hai in September. The story of a Punjabi girl Raavi (Shivya Pathania) and a humble Maharashtrian boy Vishi (Stavan Shinde), Dil Dhoondta Hai focuses on their life in a Mumbai chawl, after marriage, and the battle for personal space.

A breath of fresh air

Committed to presenting shows and homegrown concepts that make a difference, Zee TV launched riveting shows that brought a new perspective and zeal. With the show India’s Best Judwaah, launched in July, the channel celebrated the unique bond between the country’s most connected identical twins through a reality show format. Helmed and conceptualized by the Monozygotic twin producers, Raghu Ram and Rajiv Lakshman and hosted by the father of adorable twins, Karanvir Bohra, India’s Best Judwaah made sure the entertainment factor was twinning too!

Turning sleuthing and adventure into an entertainment bonanza, Zee TV launched a weekend fiction offering in December entitled Detective Didi which chronicles the lives of a dynamic private detective Bunty Sharma and a jolly cop Bhim Singh Bhullar. Breaking stereotypes and depicting women penetrating male-oriented domains, Detective Didi established Sonia as a superwoman who efficiently strikes a balance between cracking down on criminals and familial responsibilities.

Come November, the channel treated viewers with the sixth season of its popular dance reality show Dance India Dance, giving thousands of aspiring dancers the golden chance to showcase their talent. This season saw Mithun Chakraborty return as the Grandmaster. While Marzi Pestonji and Mudassar Khan also returned as masters, choreographer Mini Pradhan made her debut as a master alongside first-time hosts Amruta Khanvilkar and Sahil Khattar. With dancing at its core, Dance India Dance introduced weekly ace challengers like Saroj Khan, Ahmed Khan and So You Think You Can Dance fame international choreographer Mia Michaels to intensify the competitive spirit.

From shows like Bhootu which presented a story on an adorable and friendly ghost and relaunching its popular horror docu-drama Fear Files, Zee TV closed the year with a promise of making 2018 an entertainment filled ride for its viewers.

Make way for 2018…

As we draw curtains on a fabulous year gone by, Zee TV is gearing up for a better future that combines entertainment and progressive storytelling. The channel with welcome the new year with an unconventional love story Aap Ke Aa Jaane Se that will transcend the barriers of age, life stages, and background. The show marks the return of actor Suhasi Dhami as the 42-year-old lead protagonist after a brief hiatus opposite actor Karan Jotwani essaying the role of her 24-year-old love interest.

The viewers are in for a joyride with another show Kaleerein that will feature the many predicaments and dilemmas of a young Punjabi girl as she dodges the hullaballoo surrounding ‘marriage’. Dancing will continue to be an integral part of the audience’s lives as Zee TV will further its line-up of shows by launching its revered franchise DID Li’l Masters.

Teennews1 News Desk

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